Cutie

Privacy Policy

Cutie is for understanding your cat. This page says what we keep, why, who helps us run it, and what you control.

Last updated 13 November 2026

Who we are

The Cutie app and cutiecat.app are run by Jon Willington ("we"), based in the United Kingdom. Write to us about this policy or your data at hello@cutiecat.app.

What we collect

  • Account. You sign in with Apple. Our sign-in provider (Google Firebase Authentication) receives an identifier from Apple and, if you choose to share it, your name and email address (Apple lets you hide your email). Our own database keeps that identifier and your display name. We use the name so your household can see who did what.
  • Your cats. What you tell us about them: name, birthday, coat, markings, sex, breed, lifestyle, food, vet details, microchip and insurance numbers, and notes. All optional except the name.
  • Photos and check-ins. Photos you take or choose for a check-in or the gallery, their captions, and the read Cutie makes: which body-language signs it saw, the mood, the headline and suggestions. Photos are resized and re-encoded on your phone before upload, which removes the location data stored inside the image file.
  • Health notes and reminders. Notes you log (for example "off food" or a weight), reminders you set, and who in the household ticked them off.
  • Voice clips. If you record your cat, the recording and any label you give it.
  • Ask Cutie. Your chat messages and Cutie's replies, so the conversation can continue.
  • Household. Which household you belong to, invite codes you create, and, if you use one, the friend code you joined with.
  • Device and usage. If you turn on check-in alerts, your device's push token. Daily counts of check-ins and chats, used for fair-use limits. If you subscribe, the App Store transaction details needed to confirm it (we never see your payment card).

How Cutie reads a photo

To read your cat's body language, the photo and a list of signs to look for are sent to our AI provider, Anthropic. Ask Cutie messages and "Is it safe?" photos are sent the same way. Anthropic processes them to produce the answer and, under its commercial terms, does not use them to train its models. The mood itself is scored by our own rules from the signs, not by the AI's opinion.

Who can see your data

  • Everyone in your household sees the same cats, photos, check-ins, notes, reminders and voice clips, and who added them.
  • If you turn on check-in alerts, the others in your household are notified when you check in, with your first name, the cat and the mood.
  • Nothing is public. A share card, handover sheet or story is only seen by whoever you send it to.

Help improve Cutie

In Settings you can turn on "Help improve Cutie". With it on, we may study the body-language signs found in your check-ins, and new signs the model notices that our research doesn't cover yet, without your name, your photos or your chats, to improve the knowledge base. It is off unless you turn it on, and you can turn it off at any time.

Who helps us run Cutie

  • Cloudflare: hosting, our database and photo storage.
  • Google Firebase Authentication: sign-in.
  • Anthropic: the AI model that reads photos and answers chat.
  • Apple: Sign in with Apple, notifications and App Store purchases.
  • Google (Tag Manager and Analytics): on cutiecat.app only, to understand how the website is used. See the Cookie Policy.

We don't sell your data, and we don't use advertising or tracking SDKs in the app.

Why we can use it

Under UK and EU data protection law we rely on: performing our contract with you (running the app you signed up for); your consent ("Help improve Cutie", check-in alerts, which you can withdraw at any time); and our legitimate interest in keeping the service secure and fair (usage limits, abuse prevention).

How long we keep it

We keep your data while you have an account. When you delete your account we delete it as described on Delete your account. Backups roll over within 30 days.

Your rights

You can see and change most of your data in the app. You can also ask us for a copy, to correct or delete it, to restrict or object to how we use it, or to move it elsewhere: write to hello@cutiecat.app. If you're unhappy with our answer you can complain to the UK Information Commissioner's Office (ico.org.uk) or your local data protection authority.

Children

Cutie isn't meant for children under 13, and we don't knowingly collect their data. If you think a child has an account, tell us and we'll delete it.

Changes

If we change this policy in a way that matters, we'll say so in the app before it takes effect. The date at the top shows the latest version.